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Three Ways to Get Search Engines to “Read” Your Website

Originally posted: September 9, 2012 by Kenny Eliason. Leave a comment
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Home » Search Engine Optimization » Three Ways to Get Search Engines to “Read” Your Website

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You’ve heard all the hype about search engine optimization. You know that to register high on search engines, you need to be strategic.

Ways to Get Search Engines to “Read” Your Website

And while really delving into the SEO world might require an outside firm or consultant who specializes in search engine readability (hint hint), there are a few things you can do yourself to optimize your site for search engines.

Analyze!

In order to measure the success of your efforts, you’ll need a benchmark. This is why it is vital to monitor where you currently stand in search engine results. There are simple (and free) tools out there – like the Google Toolbar—that can help you to see where your page is currently ranking. You’ll also want to check your referrer log to track where your visitors are coming from and how they’re finding your page.

Get some keyword action.

You may have heard the buzz around “keywords,” but have you actually incorporated any into your website? Or identified them for that matter? There are several tools you can use to determine the best keywords for your site, but you can create many yourself using a little logic and the help of search engines. Think about it – what words or phrases would your customers use to find a company who does what you do? Once you identify those, make sure to incorporate them – inconspicuously – into your website content. Keep in mind that the title page and your page headers are the most important spots on your page to incorporate keywords.

Link away!

There’s one thing you need to know about search engines – they love links! You can improve your SEO quickly and easily by incorporating internal links onto all of your pages. Make sure every page links back to the home page, site archives, etc. Make sure that the anchor text for these links include your identified keywords so that there are several relevant points on your page.

Got some quick SEO tricks that have worked for you? Let us know and we’ll share them.

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Published: September 9, 2012
Updated: June 17, 2020
Headline: Three Ways to Get Search Engines to “Read” Your Website
Image: Ways to Get Search Engines to “Read” Your Website Height: 1070 Width: 1920

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About the Author
Kenny Eliason
Kenny Eliason
Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"
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