Say goodbye to weather balloons and search lights? For car dealerships, that might be the case – especially those turning to social media to improve their marketing reach. This week, USA Today featured the new way auto dealerships are getting a buzz – through social networking.
In fact, nearly half of local car dealers have a presence on Facebook – and they’re using it to their advantage. John Pohlig, director of marketing for a Honda dealership in California, frequently engages customers (and potential customers) with trivia, polls, and contests.
In the current market, buyers of any commodities are more likely to do their research prior to shopping or buying – and that research is primarily an online activity. Implementing a social media campaign will give you the online presence you’d better have when your customers come looking. After all, you can’t afford to miss the boat—er—car, can you?