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How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

– Seth Godin

The Double-Edged Digital Renaissance

The information age is truly incredible.

There has never been a time in human history that people have had such fast, easy, and affordable access to information and education.

Internet technology is the most profound thing to happen to human progress since the printing press made literacy the standard.

So why aren’t we taking full advantage of it?

Here’s the thing about our easy access to information:

Anything that’s easy to do is also easy to not do.

It’s easy to dismiss something like a free language learning app because it doesn’t cost us much time, money, or effort to use it. We don’t feel like we’re losing anything by ignoring that tool.

Sure, learning a new language can open new career options, increase your value in your job and your community, and even improve your brain function.

But here’s a fact about human nature:

People are more motivated by the possibility of loss than they are by the potential for gain.

In more practical terms:

A person is likely to take action to keep $5 they already have, but they’re not as likely to take action to gain $50 that they don’t have yet.

By lowering the amount of investment involved in accessing information, we’ve made it more accessible, but for a lot of people, it’s also less likely that they’ll use it.

Are You Stagnating?

Think about it:

When was the last time you used the internet to learn something worthwhile?

If you’re like most people, you probably use the web primarily for entertainment.

There are more and greater opportunities now than ever before, and some people are taking advantage of the plentiful market resources to do incredible things.

You can be incredible, too.

You don’t have to be smarter, more talented, richer, or better than anyone else to start a revolution.

The only thing you need is a willingness to value the things you don’t have yet, and the discipline to keep learning, growing, and doing.

Headline: How Dare You Settle for Less?
Publisher: NeONBRAND
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