Step back, Super Bowl ads! Social media is the new player in the ring this year, as the shift toward online advertising continues to take root. According to a new study by the IAB, businesses are pulling funds from their TV advertisements to boost online marketing. Why’s that? Studies show that consumers have a higher … Continued
Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week. Among the top motivators … Continued
If you’ve been pondering how to best market your business, you may have wondered, do I use email advertising or hop on the social media wagon? Well, you’re not alone. In fact, according to Business Insider, there are 59,300 Google results for the exact phrase, “email vs. social media.” And while, in our opinion, the … Continued
Sure, we may have spent a good deal of time telling you just why NeONBRAND is great – after all, we keep your business on the cutting edge of technology, marketing and social media. Business is Only as Good as it’s Customers But a business is only as good as its customers, and trust us, … Continued
While there may still be a few weeks left in 2010, there’s no time like the present to start thinking about 2011 – at what that might mean to your business. In fact, December is the perfect time to reflect on the past year and assess what worked for your business and what—umm—didn’t. And since the New Year … Continued
Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if the devices show the driver is responsible, he or she could get up to 30% off insurance rates. Snapshot Called the “Snapshot” program, this plan is currently … Continued
Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued
As we look back at the past decade blogging has become an increasing trend. It has gone through its phases and its high times, and now today it is an entirely versatile platform for advocacy, advertising, or entertainment. Take a look at this infographic, and see where your blog fits in: Happy blogging!
An article by Teresa Basich from Radian6.com. “Mundane” is such a strong word, isn’t it? We hold it in a bit of contempt at first thought, despite the fact that our day-to-day lives are really pretty mundane. Much of what we do to keep our health and sanity is considered mundane, but these “bland” moments … Continued
Expertise for Hire. Whether you’re ordering a wedding cake or searching for a new employee, the lesson is simple: People will pay for expertise. Whether painting your home, repairing your car or – cough, cough – handling your social media, customers demand things done right – especially if they’re paying for it. That’s where your business and its expertise … Continued
You’ve got your business set up on Facebook, your blog is online and up-to-date, and you’re even tweeting regularly. How then, can you improve your business’s social media presence? We hate to say it, but it’s time to get offline (but wait until you’re done reading this blog). While social media is the wave of the future, most people … Continued
Thanksgiving often brings up images of family, food and fun, but do we really know why we celebrate Thanksgiving, and how it all began? Well here is an excellent video from History.com that helps explain some of the traditions behind this wonderful holiday. Our Suggestion? Try to take it easy on the turkey!