Critical Elements of a Great Brand Logo

Critical Elements of a Great Brand Logo

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Many business owners think they own their brand, but in fact, that is not the case. A brand is the general public’s image of your business, and you only can hope to influence that image in a way that you want relevant consumers and potential customer in particular to think of your business. One of … Continued

Enforce Copyright Protections Through the DMCA

Enforce Copyright Protections Through the DMCA

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When you produce online content for your website, blog, social media or another outlet, the moment you publish the content, you own it. Thank goodness for Copyright Protections. That ownership applies to any content posted online, whether it’s a blog post, photograph, infographic, video or another type of online post. Protecting your online content is … Continued

Tracking URLs Help Identify Traffic Sources

Tracking URLs Help Identify Traffic Sources

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Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder and a free Bit.ly account. The URL builder enables site owners … Continued

Content Marketing Strategy is Rising in Importance

Content Marketing Strategy is Rising in Importance

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Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued

Why Google Loves Local Businesses

Why Google Loves Local Businesses

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Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

Tracking Search Engine Site Referrals

Tracking Search Engine Site Referrals

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Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Mobile Marketing Is Gaining Influence

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation is mobile marketing and the rising influence of smart phones, Blackberry devices, iPads, tablets and other mobile devices that make it a lot … Continued

4 Digital Marketing Tips to Get You Back on Track

4 Digital Marketing Tips to Get You Back on Track

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Marketing is such a different animal than it used to be. What used to be as simple as buying ad space in a newspaper or recording an ad for the radio turned into full on production with the invention of the television. Add to that the ever growing advertising “free-for-all” that is social media, from Facebook … Continued

What No One Tells You about Marketing with Social Media

What No One Tells You about Marketing with Social Media

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Social media is the new wave of marketing.  Of course, it isn’t all that new, but it certainly isn’t as tried and true as print, radio, and television.  The thing is, though it may be relatively new, it is not going anywhere.  It is here to stay, and it is changing every day.  These two … Continued

Five Keys to Successful Content Marketing

Five Keys to Successful Content Marketing

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Is 2014 the year of content marketing for your business? If it isn’t, maybe it should be! As digital marketing continues to expand and evolve, it’s all about content. But developing a content marketing strategy that’s effective as well as adaptable can be intimidating. That’s why we’re simplifying the process for you. By integrating these … Continued