Success Saturdays: Wendy’s

Success Saturdays: Wendy’s

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Wendy’s has been doing an amazing job with their social media campaigns this summer, revolving mainly around their deliciously famous “Frosty.” Here is a short article about their “Frosty Summer Social Tour” which just recently ended. A new campaign that has just begun on their Facebook account is the “Treat it Forward With Frosty” campaign, where … Continued

Why You are Needed to Lead

Why You are Needed to Lead

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This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for … Continued

Transactions vs. Relationships

Transactions vs. Relationships

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Stay Connected! Traditionally, the customer service department has been labeled as a cost center, pushing organizations to work endlessly to shorten call times, streamline customer responses, and do as much as possible to reduce the cost of a seemingly never-ending monetary black hole. In doing this, though, all personalization of company-customer contact has been stripped … Continued

Pepsi Refresh Project

Pepsi Refresh Project

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Pepsi’s new “Refresh” project has been around since February and has had remarkable amounts of success since it’s debut. The project is web-based, but the efforts are very real, as everyday people (like you and me) submit different projects on how to enhance, or “refresh” our local community. Anything and Everything. Projects can include anything, … Continued

25.4 Billion Reasons to use YouTube

25.4 Billion Reasons to use YouTube

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In the month of August 2009 there were 25.4 billion videos viewed online in the U.S. alone. That’s a 78% increase from December 2008’s minuscule 14.3 billion. Click here to see more about how online videos are playing a huge role in social media. Online videos, could be your new best friend!

An 18% Increase!

An 18% Increase!

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After examining 100 different companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1. Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses … Continued

Death of a Newspaperman

Death of a Newspaperman

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News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the … Continued

Nike: Write the Future

Nike: Write the Future

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If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three minute advertisment entitled “Write the Future”. This film just set a new record for having the most views of any viral video in it’s debut week: 7.8 … Continued

Scott Pilgrim Vs. the World

Scott Pilgrim Vs. the World

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Here is a unique idea from a movie that has already produced a lot of hot buzz! The movie is called “Scott Pilgrim Vs. the World” and it is directed by Edgar Wright, who is notorious for making hilariously entertaining comedies such as Hot Fuzz and Shaun of the Dead. Yet another comedy by the … Continued

Success Stories (Papa John’s Pizza)

Success Stories (Papa John’s Pizza)

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Papa John’s Pizza is using the internet to generate more buzz for their pizza. The Papa’s Specialty Pizza Challenge tasks Facebook fans with creating the winning recipe for the company’s next specialty pizza. There are already more than 6,500 entries, and the application tab has been loaded close to 80,000 times, with users publishing upwards of … Continued

Tracking the Right Data

Tracking the Right Data

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There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis … Continued

Baseball Team Embraces iPads and Social Media

Baseball Team Embraces iPads and Social Media

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A minor league baseball team in New York just launched a new promotion aimed at taking advantage of the fact that the New York Yankees recently banned iPads at their stadium. Here’s a quote from the Renegade’s website: “The Renegades will be hosting five ‘iPad Monday’ games this season with the first landing on Opening Day, … Continued