Monitoring vs. Measurement

Monitoring vs. Measurement

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Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but … Continued

Help Employees Talk About Your Brand Online

Help Employees Talk About Your Brand Online

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Employees can be an excellent way to promote your brand online. Even if you are a small business with only 5 to 10 employees, each of those employees probably has a Facebook account with several hundred friends. Great place to get the ball rolling, but it might not be so ideal if your employees aren’t … Continued

Another Side of Customer Loyalty

Another Side of Customer Loyalty

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CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based … Continued

The Loyal Treatment

The Loyal Treatment

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If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the … Continued

Pizza + Social Media = Profit (with cheese)

Pizza + Social Media = Profit (with cheese)

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Yes, sometimes it’s just too difficult to pick up the phone. Or so it would seem to Domino’s Pizza UK, who now report that online orders make up 32.7 percent of their business. After all, if you can buy a new car or find a date for Saturday night online, why couldn’t you order a … Continued

The Holy—er—Social Trinity

The Holy—er—Social Trinity

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Let me dangle a phrase in front of you: 36 million page views. I know what you’re thinking; there’s no way you can attain such an accomplishment without drugging a child at a dental appointment or critically injuring yourself while dancing to Beyonce. Well, Soshable, a Social Media blog, politely disagrees. In fact, they’ve offered … Continued

Mailchimp: You Really Like Me!

Mailchimp: You Really Like Me!

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Not to get all Sally Fields circa 1984 on you, but everyone likes to be liked. This is especially true if we’re referring to Facebook. Obviously, the more your customers who “like” you via the social media king, the more exposure your business will get. And exposure is what we’re all after, right? Well, that’s why … Continued

Free Business Advice on YouTube

Free Business Advice on YouTube

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The Internet certainly has a LOT of resources about business; but we just want to show a few today, that’ll actually help any business owner, manager, employee, etc. While YouTube started off as just a silly place for people to dump their crazy stunt videos, or homemade art projects, it is now becoming a real … Continued

Practice Makes Perfect

Practice Makes Perfect

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Good news– the several hours you think you are wasting a day on Facebook and Twitter may actually be paying off. This article states that time spent on social media can help prepare us to be more collaborative in the workplace. The nature of social media is based on information sharing & real-time updates, both important … Continued

Text It Up!

Text It Up!

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There are a few things you just shouldn’t say via text message: “let’s break up,” “this is an emergency,” or “happy birthday mom,” for instance. That being said, text messaging can be the perfect way to market to your existing customers. Mobile Marketing. While it might not be the most exciting text your customer is … Continued

Feedback and Filters

Feedback and Filters

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While the title may sound like the name of a pretentious indie-rock band, feedback and filters are key components in Social Media. We send out messages every day in everything we do on the Internet (Email, chatting, advertising, etc.in order to), and we probably receive a LOT more than we could ever send out (spam, … Continued

Social Media Success Saturday: Starbucks

Social Media Success Saturday: Starbucks

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Starbucks: Over 925,000 followers on twitter, 7,881,000 fans on Facebook. They’re doing something right! But what is it? Starbucks on Twitter – Starbucks engages with customers on Twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. Starbucks on Facebook – Starbucks uploads content … Continued