Help Employees Talk About Your Brand Online

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Employees can be an excellent way to promote your brand online. Even if you are a small business with only 5 to 10 employees, each of those employees probably has a Facebook account with several hundred friends. Great place to get the ball rolling, but it might not be so ideal if your employees aren’t positive about your brand. Many companies have encountered serious problems with employees and their conversations online, but it doesn’t have to be that way. Here are a few tips that will help improve how employees will portray your brand online.

Get Employees to Speak Up

Don’t issue too many orders
Give employees resources
Give your internal “fans” a voice online
Let your employees shape the brand

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About the Author

Kenny Eliason

Having grown up the son of a marketer, the skills of the trade are pumping through his blood. When you couple that with his programming and computer knowledge, you get an explosive combination. Kenny has been an avid digital marketer for over 9 years now, often being the first to recognize the hottest trends coming to the market. In his free time, Kenny loves downhill mountain biking. He calls it his "old man sport" since BMX was what he did as a teenager and it's not quite as easy to ride those little bikes anymore. Kenny is also a huge technology enthusiast, specifically when it comes to Apple products - did someone say, fanboy? Those close to him are often asking for help solving tech-related problems which often results with them saying, "man, you can fix anything!"