Do you know it’s time to incorporate mobile optimization into your digital marketing efforts, but time or budget constraints keep you avoiding the inevitable?
Well, according to current statistics, your company can’t afford not to invest in mobile optimization, because a site that’s not optimized is a site that’s steadily losing potential customers. Need the proof? Here are the facts*:
- 56% of American adults use a smartphone
- 34% of American adults own a tablet
- 63% of cell phone users use their phones to look at websites online
- 34% of smartphone internet users primarily use their smartphone to go online (as opposed to using computers, tablets or other devices).
- 25% of all internet searches are from mobile users
- 61% of people develop better opinions of brands that provide a good mobile experience
What Can Mobile Optimization Do For You?
If those numbers aren’t compelling enough, think about this: mobile optimized sites encourage users to stick around and find out more about your company, your products and what you can offer. The simplified, clean design that mobile optimization provides allows for a richer, more action-oriented experience, increasing the likelihood that a casual mobile internet user will become a customer – and maybe even a raging fan.
Mobile optimization also enables you to take advantage of mobile-based advertising and marketing efforts. Send text message promotions, and link back to a beautifully optimized site. The compact size of the smartphone screen allows your brand and your projects to really stand out – and your customers will take notice.
Not to mention that Google will give you a lot more love if your site is optimized for mobile. Google’s wickedly smart search algorithm can tell when your site has mobile deficiencies – like a video that doesn’t play on mobile or graphics that won’t load from a smartphone device. And if mobile optimization is one Google’s top priorities, it should probably be yours, too.
If you’re missing out on mobile customers, it’s time to get optimized – your new customers will thank you.
*As of January, 2014, Pew Internet Mobile Technology Fact Sheet