Mobile phones and tablets sales are exploding and 2014 will see considerably more mobile users. As of the end of 2013, 91% of adults in the US own a cell phone. 63% of those regularly use their phones to access websites. This will only rise as phones become faster and networks offer better Internet speeds.
To ensure that you are reaching as many of your future clients as possible, it is essential to offer a website that is optimized for phone and tablet screens. In fact, it’s a good idea to start with a responsive, mobile friendly website and then adapt it to desktop and laptop screens.
Mobile optimization is an area that is in rapid growth and more and more brands are struggling to stay up in the search results when mobile owners do searches. Unless you optimize your site for these users, you will miss out on a number of potential clients.
Keep your website relatively simple when planning for mobile users. Those screens are small and can’t handle too many design elements without frustrating the user. You can maximize usability by choosing a responsive theme for your site. This will shift to work with the screen it is being viewed on.
An alternative to a responsive theme is to have an app made for your site. Many large sites use this option. People simply download the app and can easily view your site on the device they use most. Unfortunately, this doesn’t help with those first-time visitors who are coming in from search engines. They will need to see your site before they can decide whether or not to use the app, so an optimized site is a must have.
Make sure you place contact information at the bottom of each page. Loading a new page just to find this information can be frustrating for a visitor and having it right there will make it easy for them to reach you.