Google’s Got Visuals

Google’s Got Visuals

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Google Product Listing Ads are now being rolled out to all of Google’s advertisers in the United States. The format, which has been in testing with select advertisers for the past year, makes AdWords more visual by allowing advertisers to list specific products with accompanying images. While the ads represent a departure from Google’s traditional text … Continued

What’s In a Name?

What’s In a Name?

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Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company. Selecting the right business name for your company is … Continued

2 Billion Internet Users

2 Billion Internet Users

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The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report. The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year. … Continued

Online Advertising

Online Advertising

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Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this … Continued

Building Alliances as a New Business

Building Alliances as a New Business

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Building alliances as a newly created company can be crucial to your success. Find a strong referral partner and work closely with them to find success.

Another Side of Customer Loyalty

Another Side of Customer Loyalty

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CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based … Continued

The Loyal Treatment

The Loyal Treatment

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If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the … Continued

Why You are Needed to Lead

Why You are Needed to Lead

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This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for … Continued

Death of a Newspaperman

Death of a Newspaperman

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News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the … Continued

Nike: Write the Future

Nike: Write the Future

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If you haven’t seen it by now, you’ll see it in about 5 seconds when the movie loads, but Nike has just come out with a new three-minute advertisement entitled “Write the Future”. This film just set a new record for having the most views of any viral video in its debut week: 7.8 million. … Continued

Tracking the Right Data

Tracking the Right Data

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There are probably times in your business life when you are faced with insurmountable amounts of data, and you need to know as soon as possible which data is essential, and which data is not. According to this article from mashable.com in the modern business world, it is essential that we tie our data analysis … Continued

Your actions are so loud I can’t hear you…

Your actions are so loud I can’t hear you…

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Or in other words, your customer service is so poor I can’t tell what you’re trying to sell. I’m sure you have felt this way before about many companies that you’ve had to deal with, but have you ever taken the chance to look at your own customer service? Customer Service is the “New Marketing” … Continued

Prepare to Scrape Your Jaw Off the Floor

Prepare to Scrape Your Jaw Off the Floor

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Did you see that? Social media might be the biggest shift since the industrial revolution. Some companies dismiss social media as a fad, but take a look at these numbers: Let’s talk about Gen Y (AKA Millennials) 50% of the world’s population under 30 years old. That means that there are a lot of people … Continued

Creating and Consuming Media – Where’s the Balance?

Creating and Consuming Media – Where’s the Balance?

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An integral part of creating great media is consuming great media. However: There has to be a balance. Spend too much time looking at other people’s work, and you’ll end up neglecting your own work, and possibly even suppressing your own creativity. Then again, if you work in a bubble without seeing what else is … Continued