Las Vegas small businesses expect a tourist boom as conventions and events return. Tourist arrivals dropped by over half (down to 19 million) in 2020 because of the pandemic, rising to 32 million visitors in 2021.
This year, small businesses in the downtown area are hoping for a return to the benefits they experienced from the booming, 42-million-strong tourist sector of 2019.
Those tourist benefits included a steady source of income. Although the LCVA Tourist Research Center reports that weekend hotel occupancy rates fluctuate from October highs of 95.8% to January lows of 74.6%, there are always tourists in Sin City.
So, what kind of small businesses can benefit from marketing to tourists? And how can your small business engage in cost-effective marketing to attract tourists who want your products?
(Don’t despair if you don’t see your small business type listed below. You can still use the same tips and tricks to attract tourist dollars.)
Las Vegas Business Who Can Benefit From Marketing to Tourists
Everyone hopes to avoid illness and accidents, but when they do happen, people need to be able to find exemplary medical service fast.
Las Vegas is also a good place for marketing cosmetic procedures because many people like to combine a vacation with a makeover.
Mobile eateries are popular with tourists on the go. Barbecue, Tex-Mex, and sandwiches are always winners, while ice cream and exotic international dishes offer a treat for special occasions.
Everyone wants a memory to cherish or a gift for a loved one back home. Small retail outlets can sell unique and memorable items, while customized products, discounts, or bundles can generate additional sales.
Spa Services and Fitness Clubs
Relaxing in a spa or sweating out a long night of excess is an attractive way for tourists to rejuvenate. Massages, facials, manicures/pedicures, and gyms can be popular with couples, families, or groups.
Everybody wants to know if they will win big, lose, or even find true love in Vegas. As a result, astrology, card readings, Reiki, and other healing services are popular with people seeking guidance or healing.
Las Vegas attracts tourists from all over the world who are delighted to find anything that tastes like home, while local tourists often want to try something different.
Tips and Strategies To Succeed with Marketing to Las Vegas Tourists
How do you get your offer in front of that particular group of buyers that love what you sell but are only in town for a few hours or days?
If you try to market to everyone, ad costs will quickly become greater than income, so you need to be selective. When figuring out how to market to tourists, the secret is to segment your market.
The first step in segmenting is to build a customer avatar or profile for each significant type of customer. Leisure travelers, convention attendees, and international tourists represent different markets for which you’ll need to tailor products, marketing materials, and your ad channel mix.
Your customer avatars will tell you:
- Who your customers are
- The problem they need to solve
- The solutions they’re looking for
- Where they are searching for the answer to their problem
Armed with this information, you’ll be able to generate a unique offer and get it in front of the right tourists at the right time to capture the sale.
Where To Reach Las Vegas Tourists with Your Marketing Message
Once you’ve got your avatar and products, it’s not difficult to marry a productive marketing message with the best content and channel to reach your ideal customers. Your website should be the heart of your online presence.
A professional website will reflect your business’s personality and communicate your message effectively, drawing visitors to you. Online advertising, email marketing, social media, and SEO all drive traffic to your website.
The content type you use to get your message out will depend on the channel your customers frequent. If they like Google, blog posts or YouTube videos work. For social media fanatics, short posts with images or short-form, linear video is hot.
Optimizing your website for local SEO will help you appear in the numerous searches tourists do to find the best solutions to their problems quickly. Just use your keywords preceded or followed by Las Vegas to rank in local searches.
Google My Business (GMB) is designed to propel local businesses to the top of search results. Optimizing your GMB profile and actively soliciting honest reviews will also help get you there.
What Things Attract Tourists To Visit a Place
You must grab attention with a must-have that no one else can match. Participants will want something special to talk about online and when they get home. Meanwhile, you’ll get free word-of-mouth marketing.
Create a Unique, Memorable Experience
Las Vegas is famous for entertainment, diversity, and innovation. Stand out from the competition with a fun, different, and memorable offering. Entertaining storytelling, unique branding, and exemplary customer service work together, creating a positive impression and encouraging repeat visits and referrals.
Tourists want experiences. Working with your customer avatar may give you deeper insights, helping you create an extraordinary, memorable adventure for anyone who matches the profile. If you can communicate effectively with even one individual, they may bring in more. You will stand out from your crowd of competitors.
Partner with Influencers and Celebrities
Many influential and famous people live in or pass through Las Vegas, from entertainers to athletes and from entrepreneurs to politicians. Collaborating with them will boost your visibility and credibility.
Incentives and Discounts Grab Attention
Because tourists are sensitive to being charged high prices, they are always looking for deals and value. Coupons, vouchers, loyalty programs, referral rewards, or special packages that include other services or attractions will bring in more business.
How NeONBRAND Can Help You Market to Las Vegas Tourists
NeONBRAND professionals have the wisdom, expertise, and practical experience that has helped many Las Vegas small businesses succeed when marketing to tourists. Maybe you only need our highly-effective consulting services to help you DIY, or maybe you could choose from our complete range of Las Vegas tourist marketing services. Either way, we’ve got you covered.
Headline: How To Market to Tourists in the Coming Boom for Las Vegas Small Businesses
Publisher: NeONBRAND https://neonbrand.com
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