Video Marketing Posts
In a world where a random cat video can get 35 zillion views, there’s more opportunity than ever before you take your marketing to a new level – a videographic level, to be exact. If you’re looking to get a whole lot of bang for your marketing buck, videography is the way to go – and we can prove it. Think about this:
According to Forrester Research, a one-minute video is worth as much as 1.8 million words in the world of digital marketing. Got time to write 1.8 million words? (That’s about 3,600 pages, in case you don’t want to do the math). Didn’t think so. That’s why video marketing is so crucial to an effective digital marketing strategy.
Think your customers aren’t watching videos online? Think again. More than 100 million internet users watch at least one video each day. And if you’ve ever sat around watching David at the Dentist or the Gangnam Style video, that statistic is easy to believe. What might interest you more is that 90 percent of online shoppers find videos helpful when they’re researching products and services online.
Whether you’re showcasing products and services, filming executive bios or creating live-action commercials, video marketing is a smart and effective part of your digital marketing strategy. Take a look at our tips and tricks; your business’s “play” button could end up with a whole lot of play.