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Goal! Tips for Successful Business Goals

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While there may still be a few weeks left in 2010, there’s no time like the present to start thinking about 2011 – at what that might mean to your business. In fact, December is the perfect time to reflect on the past year and assess what worked for your business and what—umm—didn’t. And since the New Year … Continued

Driving responsibly? Progressive wants to make sure.

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Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if the devices show the driver is responsible, he or she could get up to 30% off insurance rates. Snapshot Called the “Snapshot” program, this plan is currently … Continued

Social Media and Sales

Social Media and Sales

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Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued

Breaking News (Where to get it?)

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U.S. smartphone owners are increasingly turning to mobile to access breaking news over other media, including newspapers, TV and desktop web browsers, according to a recent study from mobile app developer Handmark. In a survey of 300,000 mobile consumers, 88% of whom owned a device running one the five most popular smartphone operating systems, more … Continued

Online Experts

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Expertise for Hire. Whether you’re ordering a wedding cake or searching for a new employee, the lesson is simple: People will pay for expertise. Whether painting your home, repairing your car or – cough, cough – handling your social media, customers demand things done right – especially if they’re paying for it. That’s where your business and its expertise … Continued

Black Friday Check-Ins

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A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens aremore likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been. The number-one store by Foursquare checkins was Target, … Continued

‘Tis the Season of Thanksgiving

‘Tis the Season of Thanksgiving

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Thanksgiving often brings up images of family, food and fun, but do we really know why we celebrate Thanksgiving, and how it all began? Well here is an excellent video from History.com that helps explain some of the traditions behind this wonderful holiday. Our Suggestion? Try to take it easy on the turkey!

Education and Social Media

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Don Knezek, the CEO of the International Society for Technology in Education, compares education without technology to the medical profession without technology. “If in 1970 you had knee surgery, you got a huge scar,” he says. “Now, if you have knee surgery you have two little dots.” Out-of-the-box teaching Technology is helping teachers to expand … Continued

5… 4… 3… 2… Social Presence!

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You might have noticed the trend when going to your favorite restaurant, the bakery, the gym, probably even your dentist: everyone is on Facebook, Twitter, Yelp, Groupon… you get the idea. So if you’re ready to join the ranks of the eternally social, listen up. Social Media Today has given us the 411 (or maybe the … Continued

Let’s Make a Deal

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Recently some game changing news hit the social street when Facebook announced “Deals,” which finally explains why Facebook’s “Places” function unrolled earlier this year. Places felt like a Foursquare knockoff that Facebook incorporated just because they felt the need to not only be ubiquitous on the web but in the physical world, too. The functionality … Continued

The State of Brands on Facebook

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Facebook is a giant in the world of marketing, both now and in the foreseeable future. To give you some perspective, here are some business Facebook statistics, current up to Mach 2017 unless otherwise noted: Facebook Profile and Page Statistics Facebook has almost 2 billion users (1.87 billion as of January 2017) and every second, … Continued

Google’s Got Visuals

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Google Product Listing Ads are now being rolled out to all of Google’s advertisers in the United States. The format, which has been in testing with select advertisers for the past year, makes AdWords more visual by allowing advertisers to list specific products with accompanying images. While the ads represent a departure from Google’s traditional text … Continued

Veterans Day

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Today is November 11th, which of course means it is Veterans Day. Social Media is reaching out for our Veterans to help them know that they are amazing individuals who helped our country become what it is today. New generations of veterans are being commemorated, as well as all the Veterans of past conflicts. Here … Continued

One Trillion Facebook Ads

One Trillion Facebook Ads

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During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. Facebook also now has a huge … Continued

VIDEO: Social Media is Part of the Program

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Many cruise along the paved roads of Social Networks without giving much thought to their development or enhancement within our social ecosystem. They are fun, entertaining, and for the most part – very easy to figure out. Riddle Me This What if we analyze our historical growth in communication or the evolution of us as … Continued

What’s In a Name?

What’s In a Name?

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Your business begins with a name. It’s the cornerstone of your company identity and impacts your branding, company tone, and first impressions. Think about it. The branding of Target would be very different if the retailer still went by its original name, Dayton Dry Goods Company. Selecting the right business name for your company is … Continued

Better Relationships on Social Media

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For many companies “Social Media” feels like a phase. It isn’t. In most cases the market stopped listening to them long before Social Media came along–it’s only much more obvious now. The consumer now has a stronger voice, and it’s not afraid to use it. It’s also networked in a way that amplifies that voice … Continued

Facebook Credits at Walmart

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There’s a new stocking stuffer for the social gamer on your holiday shopping list: Facebook Credits. Already available at Target stores, the social networking site is set to offer the credits -– which can be used for in-game purchases in games like FarmVille –- at Walmart and Best Buy too. Walmart will offer $5, $10 and $25 … Continued

Writing the Wrong?

Writing the Wrong?

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Unless you’re Sharon Osbourne or any former politician, you might find it difficult to write about yourself. Well, that’s what makes resumes, cover letters, and personal bios a bit tricky. Am I being too humble? Too arrogant? Do I sound desperate? Am I desperate? Should I fluff it up? Tone it down? Well, you get the … Continued

Back to the Future, Me!

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Sending emails to yourself hasn’t ever been cooler. Write the letter, set the date, forget you wrote it, then receive it in the future!

Bloggers at Bat

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We live in the age of blogging – you should know this; you’re reading one. And as the online presence of businesses and corporations continues to grow, so do the number of corporate blogs out there. So then, how to set you apart from the pack? Well, short of streaming reruns of Entourage on a 24/7 … Continued

2 Billion Internet Users

2 Billion Internet Users

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The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) said in a report. The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that approximately 30% of the population will be online at the end of this year. … Continued

Socialize Your Media

Socialize Your Media

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Why use social media? Well, it will make you run faster, jump higher, lose weight, find a girlfriend and get rich quick. Okay, not really (or if it does we’ve really been getting the short end of the stick. Nonetheless, while it may not get your business on the front page of the New York Times … Continued

Online Advertising

Online Advertising

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Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report. Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this … Continued