A Presidential Launch

A Presidential Launch

Reading Time: < 1 minute

In case you’re wondering how to launch a presidential campaign in 2011, we may have the answer. Channeling Barack Obama’s affection for social media marketing, Mitt Romney has thrown his hat in the ring – via social media. Social Media exposure. Gone are the days of press releases and CNN interviews. These days, the best … Continued

Advertising on a Digital Level

Advertising on a Digital Level

Reading Time: < 1 minute

Step back, Super Bowl ads! Social media is the new player in the ring this year, as the shift toward online advertising continues to take root. According to a new study by the IAB, businesses are pulling funds from their TV advertisements to boost online marketing. Why’s that? Studies show that consumers have a higher … Continued

Insight for Business

Insight for Business

Reading Time: < 1 minute

Think it’s all about the Benjamins? Think again (although a few crisp hundreds never hurt anybody). But as it turns out, integrating social media into business isn’t all about making profits. In fact, that’s one of the least important results around, according to a poll released on Marketing Pilgrim this week. Among the top motivators … Continued

Finding the Connection

Finding the Connection

Reading Time: 2 minutes

Yeah, we know, this year’s season of The Bachelor is over, but that doesn’t mean we’re ready to stop talking about making connections. That said, ours don’t have much to do with beautiful blondes in bikinis pining after one lone pretty-boy. After all, business is all about making connections with your customers, and we’ll admit … Continued

Book Smart on Digital Marketing

Book Smart on Digital Marketing

Reading Time: < 1 minute

You know that social media is here to stay when business gurus begin publishing books on the subject. And we’re stoked this week to pick up Larry Weber’s fourth book Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. What can we say – he’s a man after our own heart. Larry Weber Larry Weber … Continued

Do or Die!

Do or Die!

Reading Time: < 1 minute

Listen, we’re not trying to be dramatic here, but your business is at risk. Okay, that was a bit dramatic. But according to Fox Business this week, resisting the urge to utilize social media in your company can be as good as death wish for your business. As you’re probably realizing about now, this whole … Continued

The Value of Being LinkedIn

The Value of Being LinkedIn

Reading Time: 2 minutes

LinkedIn might not be the sexiest or most popular social network, but that doesn’t mean you should ignore it entirely. With a smart strategy and a little bit of effort, your business can rock LinkedIn and reap major benefits. Here’s why: LinkedIn for B2B Marketing is Killer Many of the profiles on LinkedIn are barely … Continued

Get Tweeted Well

Get Tweeted Well

Reading Time: < 1 minute

Here are few quick tips for you business folks that use Twitter. First off, don’t be a Twitter snob! Unless you are a rock star like Michael Jackson, you want to “follow” everyone within your industry. Following others will keep you updated on developments in your market and enable you to network with other professionals … Continued

Check-In, Check-Out

Check-In, Check-Out

Reading Time: 2 minutes

It may not be the Ritz Carlton, but checking in to Facebook can be just as prestigious – especially for your business. If your desire is to build your brand online, you should be checking out the check-in. What began as a geographical feature – facebookers checking in to businesses or locations – has now … Continued

Twitter or Chatter

Twitter or Chatter

Reading Time: < 1 minute

Sure, you’ve adjusted your business to the times and have started Tweeting. But social media isn’t just about building a presence – it’s about creating conversations. That can be tough, even for the more seasoned Tweeters. In fact, without a genuine conversation, your Twitter account may just be a stream of useless chatter that your followers may or … Continued

The Differences Between Facebook and Twitter

The Differences Between Facebook and Twitter

Reading Time: 3 minutes

Social media marketing newbies and veterans alike tend to make the same mistake: They post the same content to all of their social networks. There’s a reason for this: Managing multiple social media accounts is time consuming and labor intensive, especially when you consider all the other work you need to do to keep your … Continued

To: Businesses, Love: Facebook

To: Businesses, Love: Facebook

Reading Time: < 1 minute

We know – all you want for Christmas is a rocking horse, an iPad and some social media insight. Well, you’ll have to talk to the big guy in red about the horse and the Mac, but Facebook has taken care of the social media insight. Remember when you posted status updates, links and photos and just didn’t … Continued

Goal! Tips for Successful Business Goals

Goal! Tips for Successful Business Goals

Reading Time: 2 minutes

While there may still be a few weeks left in 2010, there’s no time like the present to start thinking about 2011 – at what that might mean to your business. In fact, December is the perfect time to reflect on the past year and assess what worked for your business and what—umm—didn’t. And since the New Year … Continued

Driving responsibly? Progressive wants to make sure.

Driving responsibly? Progressive wants to make sure.

Reading Time: < 1 minute

Car insurance company Progressive has found a new way to give its customers deep discounts when appropriate: It’s giving drivers tiny devices that plug into their cars; if the devices show the driver is responsible, he or she could get up to 30% off insurance rates. Snapshot Called the “Snapshot” program, this plan is currently … Continued

Social Media and Sales

Social Media and Sales

Reading Time: < 1 minute

Can Social Media really help sales? The simple answer is of course yes, but probably not quite the “yes” that you are wanting. Social media is rarely, if ever, the direct sales channel itself. Social media can increase the likelihood of sales through better targeting, more consistent touchpoints and availability of information, establishing affinities and … Continued

Breaking News (Where to get it?)

Breaking News (Where to get it?)

Reading Time: 2 minutes

U.S. smartphone owners are increasingly turning to mobile to access breaking news over other media, including newspapers, TV and desktop web browsers, according to a recent study from mobile app developer Handmark. In a survey of 300,000 mobile consumers, 88% of whom owned a device running one the five most popular smartphone operating systems, more … Continued

Online Experts

Online Experts

Reading Time: < 1 minute

Expertise for Hire. Whether you’re ordering a wedding cake or searching for a new employee, the lesson is simple: People will pay for expertise. Whether painting your home, repairing your car or – cough, cough – handling your social media, customers demand things done right – especially if they’re paying for it. That’s where your business and its expertise … Continued

Black Friday Check-Ins

Black Friday Check-Ins

Reading Time: < 1 minute

A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens aremore likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been. The number-one store by Foursquare checkins was Target, … Continued

‘Tis the Season of Thanksgiving

‘Tis the Season of Thanksgiving

Reading Time: < 1 minute

Thanksgiving often brings up images of family, food and fun, but do we really know why we celebrate Thanksgiving, and how it all began? Well here is an excellent video from History.com that helps explain some of the traditions behind this wonderful holiday. Our Suggestion? Try to take it easy on the turkey!

Education and Social Media

Education and Social Media

Reading Time: < 1 minute

Don Knezek, the CEO of the International Society for Technology in Education, compares education without technology to the medical profession without technology. “If in 1970 you had knee surgery, you got a huge scar,” he says. “Now, if you have knee surgery you have two little dots.” Out-of-the-box teaching Technology is helping teachers to expand … Continued

5… 4… 3… 2… Social Presence!

5… 4… 3… 2… Social Presence!

Reading Time: 2 minutes

You might have noticed the trend when going to your favorite restaurant, the bakery, the gym, probably even your dentist: everyone is on Facebook, Twitter, Yelp, Groupon… you get the idea. So if you’re ready to join the ranks of the eternally social, listen up. Social Media Today has given us the 411 (or maybe the … Continued

Let’s Make a Deal

Let’s Make a Deal

Reading Time: 3 minutes

Recently some game changing news hit the social street when Facebook announced “Deals,” which finally explains why Facebook’s “Places” function unrolled earlier this year. Places felt like a Foursquare knockoff that Facebook incorporated just because they felt the need to not only be ubiquitous on the web but in the physical world, too. The functionality … Continued

The State of Brands on Facebook

The State of Brands on Facebook

Reading Time: 3 minutes

Facebook is a giant in the world of marketing, both now and in the foreseeable future. To give you some perspective, here are some business Facebook statistics, current up to Mach 2017 unless otherwise noted: Facebook Profile and Page Statistics Facebook has almost 2 billion users (1.87 billion as of January 2017) and every second, … Continued

Google’s Got Visuals

Google’s Got Visuals

Reading Time: < 1 minute

Google Product Listing Ads are now being rolled out to all of Google’s advertisers in the United States. The format, which has been in testing with select advertisers for the past year, makes AdWords more visual by allowing advertisers to list specific products with accompanying images. While the ads represent a departure from Google’s traditional text … Continued