Why Google Loves Local Businesses

Why Google Loves Local Businesses

Reading Time: 2 minutes

Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

Using Heading Tags for Better SEO

Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued

Tracking Search Engine Site Referrals

Tracking Search Engine Site Referrals

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Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Beware of SEO Spammers!

Beware of SEO Spammers!

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  Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim … Continued

Mobile Marketing Is Gaining Influence

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation is mobile marketing and the rising influence of smart phones, Blackberry devices, iPads, tablets and other mobile devices that make it a lot … Continued

How to do White Hat Link Building – With a Little Black Hat Too

How to do White Hat Link Building – With a Little Black Hat Too

Reading Time: 7 minutes

I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your … Continued

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

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NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress … Continued

What No One Tells You about Marketing with Social Media

What No One Tells You about Marketing with Social Media

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Social media is the new wave of marketing.  Of course, it isn’t all that new, but it certainly isn’t as tried and true as print, radio, and television.  The thing is, though it may be relatively new, it is not going anywhere.  It is here to stay, and it is changing every day.  These two … Continued

5 Tips to Help You Use Social Media Effectively

5 Tips to Help You Use Social Media Effectively

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Most businesses are using social media to try to grow their business, but many are not using social media effectively.  You can do a whole lot of work with very little return if you are not careful.  There is a method to the madness that involves much more than a few random Tweets, Pins, or … Continued

How to Get Content Shared Across Social Media: Part 2

How to Get Content Shared Across Social Media: Part 2

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In the previous post we discussed the largest piece of the “get content shared” puzzle.  That would be the actual content itself.  There are other pieces however, that though considerably smaller are no less important. What else can be done to encourage readers to share, pin, retweet, and +1? Make it Visual The visuals are … Continued