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Improve Site Security and Search Rankings

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Many people don’t correlate site security with search engine rankings, but Google officials recently announced they are going to include site security measures among algorithm considerations for ranking sites. Google officials this month announced they are going to add SSL and HTTPS security protocols to the algorithm ranking signals that ultimately will improve the site … Continued

Landing Page Basics for Better SEO

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Many online marketers make the mistake of slapping up web pages that aren’t fully optimized and many times not working properly and fail to meet their full potential when it comes to search engine optimization (SEO). When Google, Yahoo!, Bing and other search engines rank web pages for keyword relevancy, the pages have to be … Continued

Don’t Overlook Localized SEO Efforts

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When it comes to geographically based search engine optimization (SEO) efforts, many people make the mistake of doing a shotgun strategy that greatly dilutes the effectiveness of their online marketing by not properly targeting the most likely market. Small businesses in particular need to focus much of their online marketing efforts for local communities rather … Continued

Don’t Overlook Imagery for Posts

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Many people include a lot of text with their Web pages and social media posts, but they too often overlook the importance of including images to help drive home the message while also providing a better user experience. Current SEO trends place an importance on images, whether they are pictures, graphs, embedded videos or other … Continued

Don’t Let Them Think You’re Fake

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When it comes to doing well on search engine results of any kind, the search engines themselves need assurances that a site is genuine and not an affiliate marketer or worse, a SPAM site. If a search engine is assured a site is a real and genuine destination on the World Wide Web, it will … Continued

SEO: Social Engine Optimization? Top 5 Reasons Infographic

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With conflicting information coming from the Mr. Google Spam (this video vs. this video), we wanted to flesh out some of the ways social media can benefit your search engine optimization efforts and decided to lay it out in this little infojpg to break it down for us. Share this Image On Your Site (copy … Continued

Tracking URLs Help Identify Traffic Sources

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Tracking online marketing activity and the sources of useful and relevant online traffic can be done easily with some basic online tools and a little effort. Tools needed to track URLs include published content with a live URL link, the free Google URL builder, and a free Bit.ly account. The URL builder enables site owners … Continued

Content Marketing Strategy is Rising in Importance

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Having a solid content marketing strategy is crucial. Although they are different, content marketing and SEO are becoming more intertwined and in some cases referred to synonymously. Basic use of keywords and pay-per-click marketing still have their place. But online marketers no longer can only focus efforts on keywords and bid up their rank. One … Continued

Marketers Need to Prepare for New Apple Search Engine – DuckDuckGo

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Apple and its popular Mac computers hold between about 10 percent and 20 percent of the personal computer and laptop computer markets. But it holds a much firmer grip on the mobile phones and tablet markets, which have been growing in importance among marketers. But with Apple recently announcing plans to allow a new search … Continued

Why Google Loves Local Businesses

Why Google Loves Local Businesses

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Some years ago, bidding on keywords and ranking high on search engine results used to be relatively easy. Online marketers needed to simply mention a keywords a couple of times while providing virtually any content at all that was loosely related to the keyword search. Affiliate marketers dominated many search engine results, and business that … Continued

Using Heading Tags for Better SEO

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Headers are fickle things. Sometimes they are wanted. Other times they aren’t. Aside from the fact that most successful blogs and websites use them, it’s a reasonable question for one to ask what use they have when it comes to search engine marketing. Other than to help break up and organize content, which make pages … Continued

Tracking Search Engine Site Referrals

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Most businesses now must have a presence online in order to extend their marketing reach and draw in the maximum amount of potential customers, clients and others. But when using search engine marketing (SEO) strategies and tactics, many modern marketers make the mistake of not tracking the types of traffic their SEO campaigns are bringing … Continued

Beware of SEO Spammers!

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Few things get under my skin, and even fewer things get under my skin so much that I have to write about them. But guys who use spam to acquire leads… grrr…. From time to time our clients forward me what appear to be very real emails that they received, in the which claim to … Continued

Mobile Marketing Is Gaining Influence

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Staying ahead of the competition with online marketing efforts means staying ahead of the curve when it comes to adapting to new innovations in the marketplace. With online marketing, that new innovation in mobile marketing and the rising influence of smartphones, iPads, tablets, and other mobile devices that make it a lot easier to obtain … Continued

How to do White Hat Link Building – With a Little Black Hat Too

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I don’t need SEO! In a perfect world, there is no need for search engine optimization. That’s right, no need. That’s because in a perfect world your website would be so incredibly popular and be full of awesome content that you would naturally rank for the terms that are important to the success of your … Continued

The Ultimate Guide to Setting Up WordPress SEO by Yoast Plugin

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NEWLY UPDATED GUIDE FOR VERSION 2.2.1 Here we will review all of the default settings to use with the WordPress SEO by Yoast Plugin (Version 1.5.2.8). A lot of the settings have great explanations right under it, so I’ll try to keep my notes specific only to things that can’t be found on the plugin already. WordPress … Continued

What No One Tells You about Marketing with Social Media

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Social media is the new wave of marketing.  Of course, it isn’t all that new, but it certainly isn’t as tried and true as print, radio, and television.  The thing is, though it may be relatively new, it is not going anywhere.  It is here to stay, and it is changing every day.  These two … Continued

5 Tips to Help You Use Social Media Effectively

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Most businesses are using social media to try to grow their business, but many are not using social media effectively.  You can do a whole lot of work with very little return if you are not careful.  There is a method to the madness that involves much more than a few random Tweets, Pins, or … Continued

How to Get Content Shared Across Social Media: Part 2

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In the previous post we discussed the largest piece of the “get content shared” puzzle.  That would be the actual content itself.  There are other pieces however, that though considerably smaller are no less important. What else can be done to encourage readers to share, pin, retweet, and +1? Make it Visual The visuals are … Continued

How to Get Content Shared Across Social Media: Part 1

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With the new rules in the game of SEO, social media is a big player.  In fact, how much your brand is interacted with across social media, meaning how much it is liked, shared, or commented on, means a lot to Google when it comes to where your site ranks in search results.  We understand … Continued

SEO Challenges in the New Year

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The new year is bringing with it new SEO challenges. What is coming and what is a business to do about it? Embrace the changes. Adjust. Realize that the work required will ultimately result in better content and a better World Wide Web. This all translates into better income, but it is going to take … Continued