One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued
Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued
We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued
The Autoptimize (I hate trying to spell that) plugin is a HTML/CSS/JS minification and caching plugin. Easy setup, and quick configurations. Be sure to enable the advanced settings if you’re having any troubles with wonky-ness on your website after enabling some of the settings. There may be another box you need to check in order to … Continued
The Glue for Yoast SEO & AMP plugin is what adds all the Yoast meta-y goodness to the AMP versions created by the AMP plugin. This plugin is a must if you’re using the WordPress AMP plugin. It’s an easy install, and Yoast even goes above and beyond by adding some custom styling options for … Continued
The AMP plugin is a must if you want your website to possibly show up in the Google AMP Search Results. The AMP pages are basically super stripped-down versions of your webpage, using a slightly modified AMP-HTML markup that allows for super-fast page loads, basically instantaneous. This is awesome for a number of reasons. Upon activation, … Continued
Instagram just introduced Instagram for Business. Here’s how to get set up and start attracting new traffic right from your Instagram app.
Your content marketing or blogging strategy isn’t just for search engine optimization. Here’s why content creation is so important.
In an announcement made today by Facebook, your newsfeed will now become more focused on your friends and family and not so much on that really great cat video… Although it was a really great cat video… What is the newsfeed? In 2006 Facebook launched what they coined as the “newsfeed”. The newsfeed has come … Continued
Take advantage of summer, reach new customers, and grow your business with these 5 marketing tips especially designed for the summer months.
What is social reach? And why should you care? Well, let’s start our explanation with an example of social reach from many many years ago. Pretty much since the beginning, most people have had this weird desire to meet other people and stay in close contact with them. Over time we decided to give those people … Continued
Live Blogging from the Las Vegas Social Media Meetup Twitter: From Zero to Hero in 4 Weeks (10 minutes per weekday) Week 1 Day 1sign up or sign back inDay 2review who you’re following, unfollow anyone you don’t find interestingDay 3find and follow 5 interesting people (entertainers influencers, smart people)Day 4“like” 10 posts you find … Continued
We host a lot of meetups (for SEO and Social Media), and we always provide pizza. Well, I was doing the math over and over and over again every time we placed an order. So I decided to make it into a simple WordPress plugin. By installing the plugin, you too can have a pizza … Continued
Are you trying to get off the couch and exercise more? Are you finally quitting smoking? How about adding money to that stock account or 401(k)? If you’re like most of us, you’re likely reflecting on the past year and determining how you can improve in the year to come. But if you run a … Continued
After having put this whole, very long blog post together, I got to thinkin’. It would be really slick if you could track your progress here. So I built a little checkbox tracker for anyone who logs in. It actually allows you to save your progress so you don’t have to sit and do the … Continued
The purpose of this plugin is to provide a way to automatically delete your trash at a certain number of days, over-riding the default 30 day limit imposed by WordPress. Fewer days in the trash results in a more optimized database. How to Install the Auto Trash Delete Plugin Method 1: Upload auto-trash-delete folder to … Continued
How to have images show the right rotation on WordPress? That’s a great question, we’re so glad you asked. Let me explain…
Got a great home page for your business’s web site? Well, it may not matter so much to your potential customers. While we’re the first to say that image is everything in web marketing, customers may never see that brilliant intro that graces your site’s home page. Why? Social media is one of the main … Continued
Last week I had the privilege of attending one of the longest running digital marketing conferences right here in Las Vegas. Pubcon is an annual event that covers everything SEO and Social Media related. I had a great time and learned tons of really great things. We just finished our Monthly SEO Meetup and covered … Continued
Yoast sure has grown up a bit since our last post about setting up WordPress SEO by Yoast! With all the changes that have happened, it’s time to review the process of configuring the plugin to help ensure SEO perfection. Here’s the run-down.
Around here we build all of our sites to handle 99.99999% of all updates that come along, including updates to the WordPress core, themes and plugins. We do that by making sure we follow a strict programming structure that will comply with those updates, like using child themes and not modifying anything in plugin files. This is … Continued
Today we had a great Social Media Meetup with a bunch of awesome attendees! Thanks to all who came. Here’s a little link roundup on the things we discussed: Las Vegas SEO Meetup: Don’t forget we also run the Las Vegas SEO Meetup every first Tuesday at 12:00, and there’s free pizza to boot! A … Continued
One of the things we deal with on a regular basis is getting access to Social Media accounts for businesses. There are nuances to each of the different social networks that make accomplishing such a task nearly impossible at times. The biggest goal we have when setting these things up is making sure the clients … Continued
In our previous posts we’ve shown you where to find affordable images and how to optimize images for the web. Now we know there are a lot of times when you want to take those awesomely optimized photos and add a bit of your own flavor to it, but let’s face it: who has time to … Continued