What Happens When a Website Ranks

What Happens When a Website Ranks

Reading Time: 8 minutes

As your site rises through the Google rankings, you’re starting to see more traffic to your site. You might also notice some weird SEO side effects. From strange keyword rankings to outright SEO attacks against your site, here’s what to watch for.

The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake

The Kurt & Kenny Podcast Episode 4: Fakers Gonna Fake

Reading Time: 2 minutes

There are a lot of excellent marketers, web developers, and SEO specialists out there. There are also a fair amount of naive newbies and disreputable types. In this episode of the Kurt and Kenny podcast, the guys share their best tips to help you tell the difference.

The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious

The Kurt & Kenny Podcast Episode 3: Fast vs Fastidious

Reading Time: 3 minutes

Software developers, artists, and even mechanics all face the same problem. If you work quickly, you lose quality. If you do the best job in the world, you take forever to deliver. Which is better? Where’s the balance? Here’s what Kurt and Kenny have to say:

My Ads Are Getting Clicks, But I’m Not Selling Anything

My Ads Are Getting Clicks, But I’m Not Selling Anything

Reading Time: 6 minutes

Facebook’s advertising platform is one of the most efficient marketing methods available to modern businesses, but if your ads aren’t selling anything, it doesn’t do you much good. Here’s what to do when your ads are getting clicked, but noone is buying.

What Net Neutrality Might Mean for Online Businesses

What Net Neutrality Might Mean for Online Businesses

Reading Time: 4 minutes

I don’t know what’s going to happen without net neutrality, but I do know how to adapt to changes in the online landscape. Here’s how to make sure your business keeps killing it online, no matter what happens.

How to add Slack to Genesis Simple Social Icons Plugin

How to add Slack to Genesis Simple Social Icons Plugin

Reading Time: 2 minutes

Recently needed to add a new icon to the Genesis Simple Social Icons plugin and hadn’t ever done it before. Specifically, I was trying to add the Slack icon to the list of icons. Here’s what I figured out: Adding a New Field to the Widget – Step 1 The first step in adding a … Continued

Twitter 101: This is How We Do

Twitter 101: This is How We Do

Reading Time: 9 minutes

Trying to figure out this whole Twitter thing? Especially for social media marketing? Don’t worry. Here’s Twitter 101 for Marketers.

Sharing is Caring

Sharing is Caring

Reading Time: 3 minutes

Social media sharing is central to any content marketing strategy. Here’s how your business can get the most out of social shares.

The Confusing Parts of Owning a Domain

The Confusing Parts of Owning a Domain

Reading Time: 2 minutes

Your website is broken up into many different pieces: Registration Domain Name Servers (DNS) Subdomains Hosting Emails Registration Registration is where you essentially license the use of your domain from ICANN. Domains are registered for a certain amount of time (usually in 1-year increments). Registering a domain is similar to signing a lease on an office … Continued

How to Install an SSL Certificate on WordPress in 8 Steps

How to Install an SSL Certificate on WordPress in 8 Steps

Reading Time: 4 minutes

With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as … Continued

Local SEO for WordPress plugin

Local SEO for WordPress plugin

Reading Time: < 1 minute

This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store and need Local SEO, this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly, the output HTML is all properly wrapped in Schema tags. It’s a … Continued

Yoast SEO Optimization WordPress Plugin

Yoast SEO Optimization WordPress Plugin

Reading Time: < 1 minute

This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some … Continued

WP Optimize By xTraffic

WP Optimize By xTraffic

Reading Time: < 1 minute

Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute … Continued

SEOPressor

SEOPressor

Reading Time: < 1 minute

SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into the recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords … Continued

Media File Renamer

Media File Renamer

Reading Time: < 1 minute

One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued

Kwayy HTML Sitemap

Kwayy HTML Sitemap

Reading Time: < 1 minute

Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued

Kraken Image Optimizer

Kraken Image Optimizer

Reading Time: < 1 minute

We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued