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Browser Battles

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According to data, Internet Explorer has dipped below the 50%-mark in its global share of the Internet browser market. The browser also shows a drop of nearly 10% year over year. This is the first time IE has fallen below the halfway point in market share, and from where we sit, the glass is looking half empty. This is … Continued

Your Inner Social Media Potential

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We know it’s a brave new world for consumers and brands. If United breaks your guitar, or your Maytag doesn’t work properly, you can take on the company that messed with you via social media — and you may well win. But technology empowerment works both ways. Consumers can take a stand against poor business practices, and brands … Continued

Guide Us to the Social Light

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Still struggling with your business’s social media plan? Well, like your first-grade teacher might have said, maybe all you need is a little structure to get you started. Or so are the thoughts of Social Media Examiner this week, who has lent us several ideas on creating social media guidelines for your company. What can … Continued

Weekly ReTWEET

Weekly ReTWEET

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We’ve got a newsflash for you, Walter Cronkite: headlines are important. And no, we’re not talking about those that grace the cover of the New York Times or US Weekly. We’re talking about your headlines, their content, and their retweeting potential. Headlines, who knew? You? Retweeted? It might sound challenging (unless you’re a canary), but the fact … Continued

Is It Blog-Worthy?

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When asked how blog posts are created Ari Herzog (of AriWriter.com) gave the following reply: Web tools I used or were alerted to have spawned some blog posts, such as the one about the Wibiya toolbar or the other ones about Bellow and an iPhone application. Separate blog posts by Danny Brown and Arik Hanson … Continued

Website Design – It’s all About Inner Beauty

Website Design – It’s all About Inner Beauty

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Don’t believe what they say about inner beauty; Image is everything – at least in the virtual world. In the age of social media and online marketplaces, your customers may see your website long before they walk into your store or business. In fact, it’s estimated that potential customers will view your digital presence 7 … Continued

Monitoring vs. Measurement

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Monitoring and measuring the results of Social Media are two of the keys to success in this field. The hard part is, of course, finding the right tools to use, since there are literally dozens of options. The best tools should monitor and measure your brand on social media. These two terms are often used interchangeably, but … Continued

Another Side of Customer Loyalty

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CardStar offers mobile phone users a simple way to manage physical loyalty and membership cards in a digital manner. Today the service is introducing integration with Foursquare to support check-ins for users of the iPhone application. Now, when a user scans their club or loyalty card via CardStar during checkout, they can also tap to check in on the location-based … Continued

The Loyal Treatment

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If you’ve been listening to Mel Gibson’s phone calls lately, you might have reason to doubt the existence of loyalty in society today. Nonetheless, in business, it’s something that your customer should strive for – customer loyalty, that is. Obviously, you’ve got everything to gain in a loyal customer: keep them happy and reap the … Continued

Secure Your Facebook Page

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Want to keep your Facebook account safe from hackers? A little-known feature on Facebook will help you stay on top of your Facebook account and everyone who’s accessing it. The feature provides you with notifications every time a person accesses it from a new computer. You can receive both email and SMS notifications about the … Continued

6 Social Media Tips from Brazil

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Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued

Traditional Media Embracing Social Media

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Now more than ever, traditional media outlets are embracing social media as a way to generate story leads, increase site traffic and create conversations with readers. At Social Media Brasil, the largest social media conference in Brazil, There were six social media tips presented by Erica Swallow for traditional media outlets looking to either initiate or … Continued

Top 50 Brands on Facebook

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Ignitesocialmedia.com provides some interesting statistics on different brands and how they have been doing on building and maintaining their fan bases. Some of the leaders are obvious, but others might be a little surprising. A Few Top Brands #1 YouTube – 5,726,379 fans, valued at $18,746,100 #5 Dr. Pepper – 1,827,828 fans, value: $12,875,074 #6 … Continued

Facebook in the U.K.

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In case you missed it. Yesterday the Prime Minister’s office posted a video of a conversation between Mark Zuckerberg and the David Cameron, the new U.K. prime minister, discussing a new initiative to engage citizens for ideas on reducing the country’s deficit. While it’s interesting to see the country engage its citizens I can only … Continued

Saving Face on Facebook

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If you haven’t Googled yourself, you better get to it. You might be surprised at what you find. Your online footprint through the use of Facebook and Twitter might be less than awesome, at least according to a potential employer. If your pictures and status updates aren’t exactly screaming “CEO material,” you may want to … Continued

World Cup Players Banned from Social Media!

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With all the buzz going around about the 2010 World Cup, we just thought we’d give everyone an interesting update we all found at mashable.com. During this year’s FIFA World Cup games in South Africa, players on several competing teams will be unable to tweet, poke, buzz, check-in, like or in any other way make … Continued

Political Campaigns and Social Media

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Everybody is using Social Media nowadays. You, me, our grandparents, the dog down the street, lab-rats, the works! Now even politicians are starting to use it! Here are a couple of reasons why Politicians have opened up their minds to Social Media outlets: Provides transparency and credibilityHighly targeted and inexpensive adsPoliticians can let the people be their … Continued

Facebook Fans Spend More Money

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A social media marketing company called Syncapse surveyed 4,000 people who have “Liked” the top 20 brands that have pages on Facebook and figured out exactly how valuable those “fans” are. They did what? The study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend … Continued

Don’t Take Social Media for Granted!

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Social Media, Social Media, Social Media! That seems to be the only thing people like us like to talk about these days… well can you blame us? It’s just so cool! The possibilities are numerous! The benefits are endless! Handle with care! Now we’ve talked a lot in the past about the benefits and the … Continued

Why You are Needed to Lead

Why You are Needed to Lead

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This is an article from AriWriter: “The easiest thing is to react,” Seth Godin writes on page 86 of his 147-page self-help book about the importance of leadership, about the desire for you to recognize your calling and step up and fill the shoes of the tribe that needs you like Gary Vaynerchuk did for … Continued

How to Make a How-To Video

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Lights, Camera, Action! Whether you sell shoes, build cabinets or clean carpets, How-To videos can assist you in building great relationships with your clients, and strengthen the image of your brand. Here are a couple of tips for how to make a GREAT How-To video: Do your researchGet an expert viewWrite a great scriptShoot it … Continued

An 18% Increase!

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After examining 100 different companies and their social media activity levels, the brands were ranked on an “engagement scale” where scores ranged from a high of 127 to a low of 1.  Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw … Continued

Death of a Newspaperman

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News media — including newspapers, news weeklies and TV news programs — was struggling long before the 2008 financial crisis and subsequent recession. In 2009 alone more than 100 newspapers shut down across the United States. With 24-hour TV and web news cycles, physical newspaper distribution has become somewhat of an inconvenience. That combined with the … Continued